Upstream Social Event: Exponential: Media Partnerships with Jason Haikara
Join former MediaLink and Fox executive, Jason Haikara, as we explore what defines Partnerships in the media world. Format: 15 minutes with Jason 3 five minute one-on-ones Hosted by Dave Weinberg Jason Haikara is a consumer and B2B marketer, strategist and operator whose career includes leadership roles at a major television network, a Webby Award-winning content studio and one of America’s leading management consultancy firms.  Currently an independent marketing and strategic advisor, Haikara most recently was EVP at MediaLink where he headed a division responsible for top Fortune 100/500 accounts across media, advertising and technology. Engagements for such clients as FOX, Disney, Hershey and iHeartMedia included go-to-market strategy, strategic partnerships, content development and production, digital transformation and brand marketing. Before joining MediaLink, Haikara was Co-President at Filmaka, a global community-based studio that produced multi-platform content for brands such as Cisco, Ford, Mars and Microsoft. For nearly twenty years, Haikara held several top marketing roles at Fox Broadcasting Company where he directed on-air promotion scheduling, all aspects of the network’s online and digital presence, including marketing strategy, creative development, original content production and distribution and brand partnerships for such series as 24, Family Guy and American Idol
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